The majority of our days are spent using a mobile device. That’s not news. While we walk down the street, sit at our desks at work, take pictures, or scroll through social media at night, our mobile devices are faithfully at our sides, and forever within arm’s reach. We use them to text, tweet, like, post and share. Whatever the use, the time we’re spending on mobile continues to crescendo, and that paves way for serious advertising opportunity and serious cash prospects.
It’s also true that while we use our mobile devices, advertisers maintain their stronghold on the biggest slice of the revenue pie. But as technology gets savvier, so does the consumer. Our devices are getting better, meaning as people become more mobile, it becomes increasingly more difficult for advertisers to keep up and to find a firm footing. So in a world of fast-scrolling consumers, how do advertisers get to a level where they’re able to have meaningful, or at a minimum, engaging interactions with mobile users? How can marketers take advantage of a world that’s consumed by texting, Facebook Messenger, Google Talk, Skype, WeChat and the millions of other apps making mobile users more accessible than ever before?
Some brands might see mobile as a singular concept instead of the pool of opportunity that it is. In actuality, “mobile” provides a context-rich instrument for delivering a truly authentic consumer experience. Consider that in today’s world, virtually all traditional marketing tactics now exist in the mobile realm.
During the Mobile Track at Advertising Week 2016, industry experts will join together to discuss how brands are using mobile to their advantage, and explore the ways mobile messaging technologies allow for new possibilities for monetization and for creativity.
In the “Leadership in a Mobile World Session” presented by Facebook, hear from industry leaders such as Facebook’s Sheryl Sandberg, GM’s Marry Barra and P&G’s Marc Pritchard about how mobile is revolutionizing every industry and how it has already transformed the way businesses connect with people.
Attendees will also listen to Drew Barrymore, Arie Kopelman and Harry Kargman discuss challenges of build a brand in a world of fast-scrolling consumers in the “Building a Brand in a Mobile First World” presented by Kargo.
In the “Mobile Speed = Marketing Performance” session presented by Google, Richard Gingras discusses the impact of slow loading mobile pages on user engagement and introduces new research that reveals how mobile speed is critical for campaign performance.
For a full list of calendar events, head over to newyork.advertisingweek.com/calendar
