Building a Brand in a Mobile-First World

Tue, September 27 at 3:00 PM

Times Center Stage    View Map

In this session...

Consumers are spending more time on mobile than any other screen, and now the ad dollars are following. But there’s more to making a brand stand out on the small screen than spend.
Actress Drew Barrymore, founder of Flower Beauty, and Harry Kargman, CEO of Kargo, share their strategies for brand building in a mobile-first world during a fireside chat moderated by Chanel Vice Chairman Arie L. Kopelman. Drew will speak to the art of cultivating a loyal consumer base, while Harry will provide insights into how great creative is the key to capturing the attention of fast-scrolling consumers.

Presented with


Speakers

Arie Kopelman Vice Chairman Chanel, Inc
Drew Barrymore Actress & Founder Flower Beauty
Harry Kargman CEO Kargo