Mobile Speed = Marketing Performance

Mon, September 26 at 2:45 PM

ADARA Stage at Times Center Hall    View Map

In this session...

Join Richard Gingras, Senior Product Director at Google, along with key executives from the industry, as they share insights and perspectives from new research revealing how mobile speed is critical for campaign performance.

19.1 seconds. That’s how long people on a 3G connection would have to wait for the average mobile homepage to load. Compare that with 3 seconds, the tipping point after which most people would actually prefer to abandon the mobile site than wait to get what they’re looking for. The impact of slow loading mobile pages on user engagement is now well documented, but it’s time the industry turn its attention to how slow loading ads impact user experience and marketing KPIs. Join Richard Gingras, Senior Product Director at Google, along with key executives from the industry, as they share insights and perspectives from new research revealing how mobile speed is critical for campaign performance. View Less

Presented with


Speakers

Richard Gingras Head of News Google
Joe Alicata Vice President of Revenue Product & Operations Vox Media
Jarrod Dicker Head of Ad Product and Technology The Washington Post

Part of
Mobile Track