AW Replay: Content and Storytelling


As our technology evolves, the way we consume content does too. Storytelling has become a key component on how brands connect with their consumers in an easily digestible way. But how does your brand become a contender in the race to winning your consumer’s heart?

During Advertising Week, we showed you that through influencer marketing, data, marketing and social media strategy and mobile content can help grasp the attention of your consumer. Now, you can relive those moments on AW Replay with some of the best seminars in Content & Storytelling at #AWNewYork 2017.

• Hear from Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, discuss a strategy that has helped capture the attention of Mastercard’s consumers.

• Join Quynh Mai, Founder of Moving Image and Content, and industry leaders speak about how successful brands and disruptors are inverting the traditional approach to break down barriers to marketing success in the digital age.

• Betty Liu, Anchor and Founder of Radiate Inc., and leading industry CROs talk about the challenges of creating commercial content that benefits the user but also brings in revenue.

• See Dave Otten, CEO and Co-Founder of JW Player, discuss with panelists in an insightful conversation about optimal video opportunities for both publishers and advertisers, and the advancement of video advertisements in desktop and mobile ad markets.

Learn more about the latest trends your brand can implement through content and storytelling from Advertising Week New York 2017 here.

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