Thu, September 28 at 12:45 PM  ●  Target Media Network Stage @ PlayStation

Masters of Monetizing Content

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Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Leading Chief Revenue Officers in the publishing world discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.

presented in partnership with


Betty Liu Anchor & Founder Radiate, Inc.
John DeVine CRO Oath
Jed Hartman CRO The Washington Post
John Trimble CRO PANDORA
Sascha Weis VP Sales, North America AnyClip
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