The Agency world has continued to expand with new technologies, the rise of programmatic, corporate ownership, and the dependence on data. Although there are challenges, the industry still pushes forward in part due to creative and innovative campaigns, the rejoining of the creative and media functions, and a commitment to transforming the business.
Over the course of Advertising Week, we gathered the best and brightest minds in the industry for you to learn from about the newest advancements in the agency world. Now, you can relive those moments on AW Replay with some of the best seminars in the Agency Track at #AWNewYork 2017, presented by the 4A’s.
- Join a discussion moderated by Jenny Rooney, Editor of the CMO Network at Forbes, and three other panelists from leading brands who have committed to diversity and inclusion in the industry and how to connect with America’s increasingly diverse consumer base.
- Hear from the most avant-garde creative directors from leading industries as they share their secrets to finding creative success, what they believe goes into making a good idea a great one, and campaigns that they most admire.
- See Shannon Bond, Media Correspondent of the Financial Times, speak with four CEO’s about hiring policy, talent strategy, business culture and fostering a diverse workforce.
- Jack Bamberger, SVP of Global Partnerships at Oath, dives into a conversation with five other executives from holding companies and agency startups about what the future of the agency will look like and new agency marketing services.
Learn more about the agency world and its role in today's brand marketing ecosystem from our Agency Track at Advertising Week New York 2017 here.