See what’s happening at various venues and stages.
Focus your week and use our 9 Tracks to help you tailor your AWE experience specific to your needs, industry background and specialties.
The agency world keeps changing, thanks to rapid shifts with technology, programmatic, a-la-carte services and the continuing reliance on data. The agency structure is evolving on a near daily basis, and modern agencies must decide if they are going to take a more corporate tack through acquiring or staying boutique and independent. While some may say the agency world is dying, others would argue that it’s just hitting a new stride, with the rejoining of creative and media.
The Agency Track in partnership with the 4 A's explores the evolution of the modern agency world and how it differs from what came before and what will come several years down the road.
Monday's focus will be on the Agency Model, Tuesday will take an up-close look at Leadership & Diversity, Wednesday will explore a variety of agency innovations, and Thursday will consider the implications of Trust in our era of alternative facts.