What are the biggest challenges CEOs face today, and how have they changed since digital and technology forced their way into the industry? In today’s modern business world, aside from acting as a chief spokesperson, a policymaker, a good corporate citizen and still successfully running a business, CEOs also face unexpected changes in talent, operating in a global marketplace, and keeping up with new innovations in digital, video and mobile. Most importantly, with a constantly evolving marketplace, CEOs must ensure their business stays ahead of the curve.
During Advertising Week, some of the most powerful names in industry leadership will take the stage for a series of sessions to share their insights, their journey to landing some of the most coveted positions in the business world, and how the view from the top allows for plenty of perspective, big and small.
In “Building Brands People Love: A Fireside Chat with AOL’s Tim Armstrong,” both AOL CEO Tim Armstrong and MSNBC anchor for the Today Show, Stephanie Ruhle, will discuss the latest advertising and marketing trends, what’s happening with AOL’s business, and their insights into creating the content behind the brands people love.
During the “Leadership in a Mobile World” session, presented by Facebook, panelists including Mary Barra, CEO of GM will discuss how mobile is revolutionizing every industry with Facebook’ Sheryl Sandberg and P&G’s Marc Pritchard. The panelists will share how mobile has transformed the way their businesses connect with people.
Arianna Huffington will lead a session, “Thrive with Arianna Huffington,” along with a panel of business leaders, including SkinnyGirl CEO and founder, Bethenny Frankel, as they discuss the changing business atmosphere and the cultural shift of people and companies who are prioritizing rest and sleep as a productivity tool.
John Stankey, CEO of the AT&T Entertainment Group, will join fellow CEOs Michael Kassan of Media Link, Andrew Robertson of BBDO Worldwide, Daryl Simm of Omnicom Media Group, and other industry leaders to discuss the next iteration of marketing during “Mass-terclass: The New Age of Mass Personalization,” presented by MediaLink.
To address the digital age, the current political environment and how technology plays a role, Periscope CEO Liz Ross will be joined by Deborah Westphal, CEO of Toffler Associates in a lively discussion during “Algorithms Don’t Understand Love.”
“CEO Connectors,” presented by AT&T AdWords, will explore the many challenges and opportunities that accompany a rapidly evolving culture and what that means for business leaders, with words from panelists including Scott Kauffman, chairman and CEO of MDC Partners.
Business Insider founder and CEO Henry Blodget, will lead a group of panelists during “Storytelling in the Digital Age: What Brands Need to Know,” as they dive into making an impact in a distributed media world, and the power of emerging media platforms.
Finally, in “Fireside with the New York Times,” presented by The New York Times, Pulitzer Prize winning author Thomas Friedman will join in a fireside conversation with Mark Thompson, president and CEO of the New York Times.
For more information and a full list of calendar events and sessions, head over to newyork.advertisingweek.com/calendar.
