Join the Movement: The Girl’s Lounge by The Female Quotient at #AWNEWYORK


The Girl’s Lounge, powered by The Female Quotient, is one of the largest communities of business women who believe in the power of equality in the workplace. Collaborating and connecting on a global scale, they’re working on activating change together through conferences, corporations, and college campuses to transform workplace culture.

  • Join the pack with CEO Shelley Zalis and the community of The Girl’s lounge at #AWNEWYORK from September 25 – 27, 9-5pm.
  • Who inspires you? Check out the innovative work The Girl’s Lounge has done.


12PM - 1PM Reimagining Women In Sports On And Off The Field

Liz Gray, President, The Equation, The Female Quotient (Moderator)
Laura Molen, EVP, Lifestyle and Telemundo Enterprises Advertising Sales Group, NBCUniversal
Stacey Warwick, SVP, General Manager, Intersport
Kathy Francis, Chair and President, Women in Sports and Events

3PM - 4PM Steering Your Professional Growth: Making The Most Of Your Networks
Marisa L. Russell, EVP Sales & Marketing, CafeMedia (Moderator)
Carrie Seifer, VP, CRO, The Weather Company, an IBM Business
Lynn Lewis, President East Coast & Global CMO, Universal McCann Worldwide
Michelle Wright, VP, Sales, NBCUniversal
Stephanie Lawrence, VP, Velocity Product Group, Viacom
Sylvie Schnaier, Director, Creative Agency and Content Partnerships, Johnson & Johnson
Sarah Baehr, EVP, Managing Partner, Digital Investment, Horizon Media

Tuesday, September 26

9:30AM - 10AM The Secret To Making Courageous Decisions
Robin Fisher Roffer, CEO, Big Fish Marketing

10AM - 11AM Passion x Purpose: How To Build A Standout Brand 
Laura Brounstein, Director, Editorial and Business Development, Cosmopolitan and Seventeen Magazine (Moderator)
Deb Newmyer Jelin, Producer and Author, "Moms for Hire"
Cindy Whitehead, CEO, The Pink Ceiling
Lauren Wesley Wilson, President, ColorComm
Lisa Skeete Tatum, Co-Founder and CEO, LandIt
Alex Taylor, President, Digital & Content, Clique Media Group

11AM - 12PM From Print To Digital: How Women Have Shaped Progress
Sara Badler, Director, Programmatic Advertising, The New York Times (Moderator)
Nadine McHugh, SVP Omni Media, Strategic Investments and Creative Solutions, L'Oreal
Joanna O'Connell, CMO, MediaMath
Allison Levin, Head of Sales, Roku
Lauren Hendricks, VP of Publisher Partnerships, Kargo

12PM - 1PM The Spaghetti Project: Because Left To Our Own Devices, We're Not Connecting
Erica Keswin, Workplace Strategist and Founder, Spaghetti Project

1PM - 2PM #GirlsBelongHere: Overcoming Impostor Syndrome And Taking A Seat At The Table
Meredith Kopit Levien, EVP and COO, The New York Times (Moderator)
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge
Alicia Hatch, CMO, Deloitte Digital
Julie Green, Chief Experience Officer, Microsoft
Debra Bass, President, Global Marketing Services, Johnson & Johnson
Dyllan McGee, Founder & Executive Producer, MAKERS

2PM - 3PM The Side Hustle State Of The Union
John Gerzema, CEO, Harris Poll (Moderator)
Jen DaSilva, President, Berlin Cameron
Dee Poku, Founder, The Other Festival
Mara Binudin, Founder, Secret Code
Natalia Oberti Noguera, CEO and Founder, Pipeline Angels

4PM - 5PM Diversity Is An Action, Inclusion Is Cultural
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge (Moderator)
Nadine Dietz, Host, CMO Moves and Author, ANA CMO Talent Challenge Playbook
Antonio Lucio, CMO, HP
Deborah Wahl, Recent CMO of McDonald’s and Vice Chair, ANA
Jenny Rooney, Editor, CMO Network, Forbes
Gina Larkin, Chief Transformational Leadership Coach

Wednesday, September 27

9AM - 10AM Use Your Voice: Being A Change Agent
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge (Moderator)
Tina Brown, Founder and CEO, Tina Brown Live Media
Kristin Hayden, Chief Partnership Officer, IGNITE
Jennifer Siebel Newsom, Filmmaker and Founder/CEO, The Representation Project

10AM - 11AM How Millennials Are Rewriting The Rules For Success
Jessica Tarlov, Senior Director of Research and Consumer Insight, Bustle (Moderator)
Samantha Klein, Director of Marketing & Communications, Future of Storytelling
Lauren Maillian, Best-Selling Author and Founder and CEO, LMB Group
Aubree Curtis, Co-Head, CAA Impact 
Ann Shoket, Former Editor-in-Chief of Seventeen and Author, “The Big Life”

11AM - 12PM All Of You Matter: Building An Authentic Culture
Seth Solomons, NA CEO, Wunderman (Moderator)
Kathleen Hall, Corporate VP, Brand, Advertising, Research, Microsoft
Michelle Rene Brown, MD of Ground Planning & Experience, United Airlines
Barbara Goose, CMO, John Hancock

1PM - 2PM Gender Equality: The Importance Of Men In The Equation
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge (Moderator)
Brad Hiranaga, Vice President, Brand Building, North America, General Mills
Pete Johnson, SVP, Executive Creative Director, Nickelodeon
Jack Rotherham, Chief Marketing Officer, Comcast Advanced Advertising Group
Dan Levi, Chief Marketing Officer, Clear Channel Outdoor

2PM - 3PM Be Bold And Own Your Confidence
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge (Moderator)
Marjon Carlos, Journalist, Former Senior Fashion Writer,
Kelli Coleman, Founder and CEO, KMColeman; Group Founder, She Who Dares
Janel Alexander, Personal Stylist and Fashion Industry Veteran

3PM - 4PM If Diversity Is A Priority For Tech Companies,

Why Is Attracting And Retaining Female Talent A Challenge?
Shelley Zalis, CEO, The Female Quotient and Founder, Girls' Lounge (Moderator)
Diane Yu, Co-Founder, FreeWheel & CTO, Comcast Advanced Advertising
Joy Baer, President, Strata
Denise Colella, SVP, Advanced Advertising Products and Strategy, NBCUniversal
Janet Balis, Global Advisory Media & Entertainment Leader, EY
Katrina Craigwell, VP, Global Marketing Innovation, GE Digital

Be sure to check out the women of Advertising Week, and buy your passes now for 25% off using code 25GIRLSLOUNGENY till 9/20.

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