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A world-class mix of the industry's best and brightest.

Lauren Rieckhoff

Lauren Rieckhoff has been representing top talent and thought leaders worldwide in brands, entertainment, fashion and philanthropy for 2 decades. Starting as Casting Associate in the late 90s with Sex & the City, Lauren continued in Entertainment by joining Creative Artists Agency as the first female Agent in NY. Following a 14yr tenure at CAA, Lauren left to pursue the creation of wilyfoXX, a boutique strategic advisory in the heart of downtown Manhattan. According to Alphabet Chairman Eric Schmidt, “I’ve worked with Lauren for many years. She has an unusual knack for putting the right people together to solve
almost any problem imaginable.” Her success is based on her philosophy of applying the principles of traditional talent representation to emerging business models. Forging strategic influencer and content partnerships between the world’s top brands, media companies, content creators and talent has uniquely
positioned her to be sought after by today’s most inspired companies.
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