Gil Efrati is CMO of Resident, a house of digitally-native brands disrupting the home goods category. From his home base in Tel Aviv, Gil oversees all aspects of Resident’s performance and brand marketing, as well as data analysis and digital product development. He has been instrumental in expanding Resident’s portfolio beyond the bedroom and its anchor mattress brands, Nectar and DreamCloud, to include a full range of furnishings and accessories for the entire home.
Prior to joining Resident, Gil spent seven years at Google in various roles managing billion-dollar client portfolios in the e-commerce space. Separately, he served as an intelligence officer and Captain within an elite technology unit of the Israeli Defense Forces. Gil holds a bachelor’s degree in both law and business administration from Tel Aviv University, as well as a Master of Laws and MBA from the same school. In his spare time, he serves as a startup mentor and advisor to various organizations in the tech sector.