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Marie Gulin-Merle is the Chief Marketing Officer for Calvin Klein, Inc. as well as the Chief Digital Officer for PVH Corp. Marie joined PVH in May 2018 as the Chief Marketing Officer for Calvin Klein, where she serves as the global brand and marketing architect for all CALVIN KLEIN brand lines. She is responsible for evolving global marketing platforms and strategically driving consumer engagement to position the business for long-term growth.
In May 2019, Marie assumed the role of Chief Digital Officer for PVH. In this position, Marie is responsible for increasing digital excellence, leveraging consumer insights and data capabilities, as well as anticipating channel shifts across the business. Since joining the organization, Marie has spearheaded important initiatives including building and aligning information capabilities globally and deploying an upskilling program for associates through a Digital Academy.
Marie has over 20 years of marketing and digital transformation experience. Before joining Calvin Klein, Marie served as the Chief Marketing Officer for L'Oréal USA from 2014-2018, where she successfully transformed the company’s marketing functions and reinforced its industry leadership, particularly in the areas of digital innovation, consumer and market intelligence, media investment and data-driven marketing. Prior to her role as CMO, Marie worked in ascending marketing and communications positions within L'Oréal, including serving as the Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris from 2010 to 2014, where she reinvented many brand programs across 60 countries and 8 regions and also launched the industry-awarded app, Makeup Genius.
Marie’s achievements have been recognized by numerous organizations. She was included in Ad Age’s “40 Under 40” (2016), Women’s Wear Daily’s “10 Most In-Demand Execs in Digital Beauty, Fashion and E-Commerce” (2016) and Business Insider’s “Most Innovative CMOs in the World” (2016, 2017). She was hailed by Ad Age as a “Power Player in Marketing and Advertising” (2017) and most recently named “CMO of the Year” (2018) by Consumer Goods Technology.
Marie Gulin-Merle Job Title CMO Company CALVIN KLEIN & CDO, PVH CORP Connect via