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The Future of Programmatic: Promise, Perception and Reality

In this session...

As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.

What You'll Learn from This Session...

  1. How the relationship between brands and tech partners is evolving to one of consultancy
  2. How data-driven marketers are shaking up their houses
  3. What does it take - from skill set to structure - to achieve success in this new working relationship

Presented with


Speakers

Nicolas Bidon Global CEO Xaxis
Marla Kaplowitz President & CEO 4A's
Brian Braiker Editor Ad Age
Jon Mansell VP, Programmatic Solutions and Partnerships WarnerMedia
Marc Mallett VP, Performance Advertising The Walt Disney Company

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

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