BACK TO SCHEDULE

Hello to Good-Buy: Marketing Approaches to Drive the Evolving Consumer Journey

In this session...

Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.

Recent years have brought radical social and technological change, causing consumers to think and decide differently and old purchase journey models to no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine implementation of these new approaches, such as:

--Using robust consumer data in privacy-sensitive ways
--Putting shoppers in control to meet their personalization demands
--Removing friction in commerce to deliver on the expectation for speed View Less

What You'll Learn from This Session...

  1. Use robust consumer data in privacy-sensitive ways
  2. Put shoppers in control to meet their personalization demands
  3. Remove friction in commerce to deliver on the expectation for speed

Presented with


Speakers

Nancy MacDonald Shopper Marketing Team Lead GSK
Risa Andersen Senior Director, North America Media & Data PepsiCo
Michelle Engle SVP, Marketing Valassis
Michelle Castillo Senior Reporter Cheddar
Jill Cruz VP Shopper & eCommerce Strategy Mediacom

Event Details

Event Type Seminar

Discover  Culture Builders  

Track  Retail  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.