In this session...

It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.

What You'll Learn from This Session...

  1. How advertisers can effectively utilize varied data sources to improve planning and forecasting, and campaign targeting and delivery.
  2. How publishers are opening up access to their data – providing advertisers with a new opportunity to improve how they connect with consumers.
  3. How to manage the complexity of connecting different data sources, for different device types.

Presented with


Speakers

Kristen Williams VP, Strategic Partnerships SpotX
Jason White EVP & GM, Global Programmatic Revenue CBS Interactive
Audrey Steele EVP, Sales Research Insights & Strategy FOX Networks
Darren Olive EVP, National Advertising Sales & Strategy Crackle Plus

Event Details

Event Type Seminar

Discover  Insight Drivers  

Track  People Based Marketing  

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