In this session...
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
They will discuss high-level concepts of co-creation and share secrets that should help you become better partners in your own creative endeavors.
What You'll Learn from This Session...
- The key to creative matchmaking: common values and a shared DNA.
- Discovery through uncertainty: why diving into the unknown will benefit you.
- The principles of co-creation: a humble proposition from 2 creative leaders.