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Seeing the Value of The Industry Blind Spot

In this session...

Caroline Casey, disability activist and founder of The Valuable 500, talks to a rock star marketing panel about transforming the narrative around disability in the creative industry. Charles Trevail, Global CEO of Interbrand responsible for the Best Global Brands Index and Amit Mashiah, CEO of McCann Israel, the Agency behind the award-winning Ikea ThisAbles campaign.

What You'll Learn from This Session...

  1. Unveiling the industry blind spot, Charles Trevail on why brands need to wake up to the opportunity staring them in the face.
  2. Proving the case for disability inclusion, How the Client and Agency partnership built award-winning work for IKEA.
  3. Caroline Casey on the award-winning #diversish film and The Valuable 500 campaign.

Speakers

Caroline Casey Founder The Valuable 500
Charles Trevail Global CEO Interbrand
Amit Mashiah Chief Executive Officer McCann Tel-Aviv

Event Details

Event Type Workshop

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