In this session...
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
Almost every year for the past 10 years, Americans have increased the amount they spend during the holiday shopper season from the year prior. Are consumers planning to spend keep with that trend this year’s holiday season? Further, are shopping habits changing or will we see more of the same when it comes to how consumers plan to spend during the holidays? Will established brands or D2C disruptors have an edge this year? Do consumers get now get inspiration from ads on social platforms? When and where will consumers be shopping? On what device? Is the brick-and-mortar experience finally dead?