In this session...
Marketing is going through a dramatic shift - more complexity, more channels, more content, more budget and more accountability. The shifts have complicated the user journey and raised the bar for marketers to deliver exceptional and cohesive content experiences across all channels. Similarly, an explosion of martech tools has resulted in a myriad of software solutions for marketers. What hasn’t changed is the need for marketing organizations to work as a team towards this higher standard for success.
What You'll Learn from This Session...
- Explore trends in teams, processes and technology that addresses the fundamental issue of how we work as marketers and how to create a more integrated marketing function
- Learn best practices from Dentsu Aegis Network on modern approaches for orchestrating across teams
- Hear from an international brand on their successes and learnings over the past years on optimizing delivery on marketing campaigns
- Discover software capabilities available to scale the best practices and learnings from top brands that coordinate complex go-to-market strategies