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What it Takes to Win in the Next Era of TV

In this session...

Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.

Today’s consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win. View Less

What You'll Learn from This Session...

  1. What works and what doesn't: Consumer response to interactive and customized ad solutions
  2. How brands are leveraging new ad products to go beyond short-term acquisition
  3. Viewers threshold for ads: Real results from real companies

Presented with


Speakers

Jeremy Helfand VP, Head of Advertising Platforms Hulu
Tanya Dua Senior Advertising Reporter Business Insider
Cara Lewis SVP, US Head of Investment Carat Media
Christina Beaumier VP Product, TV Platform Xandr

Event Details

Event Type Seminar

Discover  Entertainers  

Track  Future of TV  

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