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How Brands Operate In The Experience Economy

In this session...

In an age when consumers value and seek experience, the need for brands to think creatively about how they deliver relevant experiences while growing is paramount. This session, Ed Pilkington, chief marketing & innovation officer, Diageo North America, talks about some of the big trends shaping the drinks industry and how the industry is well placed to succeed in a world where experience, convenience and quality over quantity, matter more than ever.

Speakers

Ed Pilkington CMO Diageo

Event Details

Event Type Seminar

Discover  Ad Shapers  

Track  Collaboration Models  

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