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Building Characters: What It Takes to Bring Iconic Brand Mascots to Life

Wed, October 03 at 12:00 PM

Foursquare Stage    View Map

In this session...

It takes a village of creatives to bring personalities to iconic characters like the Pillsbury Doughboy, Sugar Bear from Golden Crisp, and the Alfac Duck. Is there a secret sauce to their success? PopIcon's Senior Editor Heather Taylor takes to the stage with Pat Giles, CCO of Danger Pigeon Studios, Keith Manzella, Creative Director at east | west marketing group, and Linda Kaplan Thaler, President of Kaplan Thaler Productions, for an exclusive look at how characters thrive in today's modern world.

What You'll Learn from This Session...

  1. What attributes turn ordinary brand mascots into timeless icons?
  2. Connecting the character to the audience: how do mascots continue to keep reaching the generations?
  3. Do characters have a place in the future?

Speakers

Heather Taylor Senior Writer PopIcon
Pat Giles Creative Director Danger Pigeon Studios
Linda Kaplan Thaler President Kaplan Thaler Productions
Keith Manzella Creative Director east|west marketing group

Event Details

Event Type Seminar

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