Shouldn’t the content we consume, and the data used to feed us that content, be treated with the same rigor as the food we consume? What can the ad industry learn from the mistakes and breakthroughs of America’s food industry? From sustainable sourcing and transparent labelling to scalable pricing models, the answers will surprise you. Join WSJ editor-at-large Phillipa Leighton-Jones for an eye-opening conversation with David Barber, food system investor and co-owner of the renowned restaurant group Blue Hill.
Investor, Activist & Co-Owner, Blue Hill
Editor-at-Large, The Wall Street Journal
Thirty years ago, NCC showed the TV world the power of working together, unifying the fragmented cable TV ad market and helping MVPDs cooperate to drive success for all. Now, with the increasing complexity of the advanced TV ecosystem, it's time to do the same thing again. Join us to learn how NCC is putting this plan into action and our vision for the next stage in TV's, and NCC's, ongoing evolution.
Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using a common commerce platform. This behind-the-scenes view of how the new UNBOX ecosystem was developed will provide insights into how D2C brands plan to use the platform to acquire customers faster using online and offline strategies.
Executive VP of Product and Market Strategy, Quad
Chief Revenue Officer, the dtx company
John Puterbaugh, Ph.D.
Executive Director, Multichannel and Emerging Media, Quad
Caroline Casey, disability activist and founder of The Valuable 500, talks to a rock star marketing panel about transforming the narrative around disability in the creative industry. Paul Polman, ex Global CEO of Unilever and Chairman of The B Team, Charles Trevail, Global CEO of Interbrand responsible for the Best Global Brands Index, Amit Mashiah, CEO of McCann Israel, the Agency behind the award-winning Ikea campaign.
Founder, The Valuable 500
Global CEO, Interbrand
Co-founder & Chair, IMAGINE
Chief Executive Officer, McCann Tel-Aviv
Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible.
In an ever-changing environment, cultural fluency is the key to success. Unique cultural expressions and behaviors from diverse individuals galvanize and inspire everyone. Culturally fluent leaders build trust, drive innovation and increase creativity.
Join UWG Chair & CEO Monique Nelson and other industry leaders as they kick off the Diversity & Inclusion conversation at AWNewYork 2019.
Chair & CEO, UWG
Head of Global Publisher Sales and Operations, Facebook
President & Founder, The Posse Foundation
CEO & Co-Founder, NextDayBetter
Belinda J. Smith
Global Head of Marketing Intelligence, Electronic Arts
Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.
Head of AI, Heat
Chairman and Co-Founder, METEOR NOW
President, IRI Media Center of Excellence, IRI Worldwide
Head of Agency Development, Microsoft Advertising
With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
COO, Ad Solutions, Viacom
CEO, NCC Media
Advertising Reporter, The Wall Street Journal
Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
VP of US Client Services, Twitter
Partner, Global Head of Marketing Excellence, Bain & Company
Chief Marketing Officer, Kellogg North America, Kellogg Company
With the proliferation of platforms and varying content distribution strategies, just how much content should your brand produce? In this presentation, Gary will share his thoughts on content creation to garner maximum consumer attention.
There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
VP, Brand Partnerships, Ogury
VP, Marketplace Development, MAGNA Global
VP & Chief Marketing Officer, Mitsubishi Motors North America, Inc.
Chief Media Officer, VaynerMedia
Creative Director, Spotify
Senior Advertising Reporter, Business Insider
You know effective marketing when you see it: It’s driven by a brand’s culture, values, and ethos. And while these pieces of uninhibited creative often connect with audiences on an emotional level, digital marketing still needs to be a growth driver for business outcomes.
In this session, thought leaders from the tech and data community talk about marrying passion and performance to generate more happy customers for your brand.
Director of Product Management, Local Ads, Google
Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and Melanie provide an inside look at their new relationship and new work.
Senior Vice President, Chief Marketing Officer, Brooks
Will the new creativity of brands be measured on the success of the customer experience? How can Agencies multiply their creative efforts to the power of X, using AI services to create human centered experiences focused on customer engagement?
VP of Global Corporate Sales, Microsoft Advertising
IPG Chairman & CEO Michael Roth and Verizon CMO Diego Scotti sit down for an open-ended conversation. Highlighting how brands can enjoy greater success by embracing purpose and our collective responsibility to advance and prioritize sustainability and inclusivity.
Being human is the best thing we can be. Or is it? What does ‘being human’ mean, in an era where technology is rapidly becoming more humanized? What’s human about controlling 400 Whatsapp messages every minute? Or a face-to-face on Google Hangout? Do we, as brands, have an ethical role in helping people to be more human, in every moment of the day? Can technology enable brands to communicate in a more humanized way, or is the interference of (branded) technology the beginning of the end?
Reach and frequency on your mind? Our panelists discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
VP Ad Sales & Strategy, Roku
GM Measurement & Analytics, Innovid
Technology Reporter, AdAge
President, Amplifi US
Chief Research Officer, Omnicom Media Group
Cookie-driven ad targeting is rapidly crumbling in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.
CEO, Index Exchange
Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
Vice President, Roundel
Co-Founder & Head of Digital Marketing Investment Banking, LUMA
EVP, Commerce Practice Lead, North America, Publicis Media
Today's brands have endless amounts of information on their customers including behavioral data such as how often they visit your website, demographics like geographic location, and purchase history on how much they spend. Data comes in from multiple devices and locations, including offline activity. Most brands are still struggling to manage all this data and use it to actually make smarter advertising decisions and deliver intelligent interactions. This panel will discuss how brands can extract more from their data.
VP of Product Management, Experian
Betches Media is more than an Instagram account—its a social first multi-platform media company that works with both established and new brands to tap into their audience of highly-engaged and self-aware millennials via custom advertising campaigns. Brands trying to attract millennials? Groundbreaking.
Media Director, Mekanism
CMO, The Wine Group
VP Brand Partnerships, Betches Media
Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
President, Data Practice, Epsilon and Conversant
Head of Growth Solutions, Mars Petcare
Senior Marketing Manager, Freshly
Vice President, Direct Response, National Audubon Society
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Chief Product Officer, OpenX
VP of Strategic Partnerships, LiveRamp
Chief Customer Officer, OpenX
Global Chief Data Strategist & Head of Client Management, IPG MediaBrands
Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance of separating fact from fake.
Editor-at-Large, The Wall Street Journal
Chief Analytics Officer, Dow Jones
Managing Director, Sard Verbinnen & Co.
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Senior Advertising Reporter, Business Insider
Join us as we gather together to honor the bravest international brand and agency collaborations of the year. This is an AD Club of New York + International ANDY Awards honor awarded to brands that embrace bold approaches and take risks along with their agency partners.
The future of work is being shaped by two core forces: automation of tasks and new types of flexible working. How we do our jobs has changed and both workplaces and employees need to adapt.
What will be the future of work for marketers and agencies? We take an in-depth look at how the new work landscape will unfold. A panel of experts discusses what new jobs are likely to arise in the advertising and marketing industry. How will marketing teams be structured in future? How will flexible working economy and automation change what we do? Learn what will motivate the new generation of workers. Don't be left behind; we ask industry experts what you need to know now.
Executive Partner, Global Marketing iX , IBM
Head of Americas Insights for Marketing Solutions, LinkedIn
Global Director of Cultural Strategy, TBWA
Amazon is dramatically reshaping the traditional understanding of shopper marketing, advertiser/agency relationships, retail media and even product. Traditional organizational structures and operating models have been challenged and success requires seismic shifts from advertisers and agencies alike. So what does this new model look like? Join us as we layout out this new world—uniting shopper marketing, brand marketing, retail media, partnerships and even fulfillment—with advice from those embracing the shift.
Today’s most successful brands have built their business by creating a community with their customers. Facebook’s Nada Stirratt sits down with trail-blazing leaders who have defined what it means to put people first – and build business as a result.
VP Global Marketing Solutions, North America, Facebook
Chief Client Officer, WPP
Chief Product and Marketing Officer, Wayfair
Understand the critical metrics that viewability alone doesn't measure. And uncover new ideas about visibility as a performance indicator as Kargo explores various digital platforms to understand which types of ad units capture visual attention in its latest research study, 'Viewability vs Visibility'.
President and Chief Operating Officer, Kargo
What was once tuned out or skipped is now content that is relevant, sharable and purchasable. Through new collaborations and business model strategies, advertising is resonating with audiences of all ages like never before. Hear from a combination of storytellers and ad placement architects on how their collaborative work is influencing he future of advertising, as well as today’s reality.
Chief Creative Officer, Courageous
Senior Vice President of Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad Sales
VP, Sales Planning & Operations, Xandr Media
Managing Editor, AdExchanger
Head of Acquisition Marketing, US, Invesco
Less talk and more action, they say. Well, come hear a talk about the action, and come ready to take notes to implement tried and true efforts for yourself. Understand what it takes to see real progress, how having and sparking uncomfortable conversations is pivotal, and why it’s critical you start now.
Chief Marketing Officer, Outdoor Advertising Association of America
Executive Creative Director, Heat
Sr. Global Multicultural & Inclusive Market Lead, Microsoft
CEO, Colle McVoy
Chief Diversity & Inclusion Officer, Dow Jones
The convergence of TV and digital represents a monumental shift in the advertising ecosystem. At the center of this convergence is how advertisers identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social.
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
VP, Digital Strategy and Platforms, Bayer Consumer Health
Head of Growth Solutions, Mars Petcare
Vice President of Media and Customer Relationship Management, T-Mobile
Media Director, Reckitt Benckiser
AVP & GM, Media Platforms & Monetization, Publishers Clearing House
Come listen to a candid conversation between President of Media & Marketing Innovation, at STX Entertainment, Amy Elkins, and CEO of NCC Media, Nicolle Pangis, on the road to becoming an audience first marketer, and what their companies are doing to break new ground with data and TV first insights.
President of Media and Marketing Innovation, STX Entertainment
In today's retail environment, it may seem that only the digitally strong will survive, but online upstarts are proving physical retail is still part of a well-rounded customer experience. As they step into channels like brick and mortar and wholesale, these brands aim to deliver a holistic customer experience to their already digitally-connected following. In an ever-evolving landscape, DTC brands are reinventing the consumer journey, experimenting with customer service and retail concepts, both physically and digitally.
Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts brand value.
CEO & Founder, Spark Neuro
Content Strategy Manager, Media & Digital – Hygiene and Home, Reckitt Benckiser
U.S. CMO & EVP, Global Culture, UM
Discover how to drive catalytic work for a global brand and the steps needed to inspire company- wide action. From collaborating across time zones to gathering executive and team buy-in, how do you make a company of 15,000+ employees—and their agencies—understand that a brand journey is not driven by marketing and communications, but the entire company. Further, hear how to maintain member (and customer) trust, in a highly contentious tech environment, and why humanizing brands is more important than ever before.
Senior Director, Global Brand Management, LinkedIn
Carolyn Tisch Blodgett
Senior Vice President and Head of Global Brand Marketing, Peloton
Given that nearly one in five U.S. adults lives with a mental illness, and there’s mounting evidence that the ratios maybe even higher for the creatively minded, the ad industry needs to make mental health a priority. Mike Caguin will outline for the four in five people who aren’t suffering from a mental illness how to be empathetic and better coworkers and supervisors to those who are.
One critical factor in any agency’s financial success is its commitment to workplace inclusivity. The 4A's workplace enlightenment program is designed to provide members and agencies the tools and training to build more inclusive, equitable, engaged workplaces. In this three-part session, speakers will address the influence of workplace inclusivity and fairness on employees’ career success; how having candid discussions about mental health can improve employee and business performance & in a culture that celebrates youth
C-level leaders building AI at the world's biggest brands discuss how data and machine learning are adding meaningful value to organizations in the present day. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the unknown AI future or the winters past - this is about application and use cases that create value or cause pain right now.
TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Join TikTok VP Blake Chandlee and VaynerX Chairman and CEO Gary Vaynerchuk for a lively fireside chat as they take a peek inside this emerging video platform, how a new generation is disrupting content and entertainment, and what brands need to know to keep up.
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
Vice President of Integrated Marketing, Lowe's
Director of Digital Marketing and eCommerce, Advance Auto Parts
Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
MD, North America, Whalar
Digital Influencer and Content Creator
We'll provide an exclusive look at the upcoming storylines and newsmakers of the 2020 election featuring coverage from our highly respected journalists with unprecedented access. We will showcase multiple points of view and coverage across the Disney portfolio from TV to digital to social.
Contributor, ABC News
Chief White House Correspondent, ABC News
Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News
Every once in a while a person comes into your professional life and changes its trajectory. They support you, resource you, endorse you, believe in you and ultimately propel you forward. TBWA\Chiat\Day Chief Creative Officer Chris Beresford-Hill has been this person for two young creatives at the agency, and while they openly speak about the impact he’s had on their careers, it’s also come with ups and downs. Both graduates of Syracuse’s acclaimed S.I. Newhouse School of Public Communications, Beresford-Hill has nurtured their talent for the past two years, giving them opportunity on some of the agency’s most prized accounts including TD Bank, Hilton and Nissan.
Generational differences and differing expectations can present challenges, but this group has been able to overcome the inevitable surprises and thrive.
Recent years have brought radical social and technological change, causing consumers to think and decide differently about old purchase journey models that no longer hold up. For brands to effectively engage these evolving shoppers, marketing approaches must be reimagined. This panel will examine how to best implement new approaches.
Shopper Marketing Team Lead, GSK
Senior Director, North America Media & Data, PepsiCo
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Global Executive Creative Director, Partner, Sid Lee
Senior Director, Marketing Strategies and Brands, Cirque du Soleil
Despite its massive growth in recent years, the video game industry is one that still intimidates many marketers who want to ‘get into’ gaming. At first glance, gamers are a niche target audience, focused solely on their passion for video games. Join Twitch as we take you inside the world of gaming, where the lines between pop culture and video games have become increasingly blurred. We’ll debunk some of the most common misconceptions that marketers have about gamers and help you better understand how brands can harness this growing opportunity to create an impactful and authentic presence.
SVP of Sales, Twitch
Client Strategy Lead, East Coast, Twitch
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee
Chief Digital Officer, Rituals Cosmetics
Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
Head of Strategy, New York, Heat + Deloitte Digital
TV advertising is the most powerful way for marketers to reach a wide audience, but it has lacked the ability to deliver people-based addressability and measurement across channels. By combining the reach and scale of TV with the outcome-driven capabilities marketers require, brands and agencies can now better coordinate the customer journey, deliver more relevant messaging, and tie TV campaigns to measurable ROI. John will share how to power experiences that map back to business outcomes across the entire customer journey.
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Head of Global Content Strategy, Twitter
Vice President Marketing- U.S. Beverages, Snacks, Desserts, Kraft Heinz
Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments.
Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Chief Executive Officer, IAS
EVP Revenue Operations and Product Management, Warner Media, Turner
Executive Director, Verizon
Senior Vice President, Digital Ad Sales, NBCU
It has happened. The balance of power has shifted from brands to consumers. Consumers are now insisting that brands earn their attention. At the same time, their patience for traditional advertising is evaporating. This means that we must live up to and exceed their heightened expectations for meaningful, personalized interactions. We must accept that marketing’s core mandate is not to market at consumers but to matter to them as people. And we must embrace the fact that there is new reality that requires bold, new rules.
Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.
Chief Client Officer, Acxiom
Global Chief Strategy Officer, MMcCann Health
If you're tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from panelists at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional contented smile.
Principal & CEO, Zambezi, LLC
SVP of Partnerships, The Atlantic
VP Alliance Relationships, Deloitte Digital
President, West Region, Accenture Interactive
Gain a better understanding of today’s holiday shopper in this session with 10-minute research presentation on the 2019 holiday spending habits of consumers. Then hear from the experts themselves as leading brand marketers discuss the impact of today’s fragmented media landscape on their marketing strategy, the consumer trends they’re keeping an eye on and how these factors have influenced their approach to this year’s holiday season.
Chief Communications and Brand Officer, OpenX
As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.
Global CEO, Xaxis
President & CEO, 4A's
Editor, Ad Age
WarnerMedia, VP, Programmatic Solutions and Partnerships
Early adopters are constantly looking for innovative ways to reach new audiences and drive business outcomes. One way they are gaining a competitive advantage is by exploring new ad platforms. And one ad platform that keeps coming up in conversation is Quora. Over 300 million people visit Quora every month to research, evaluate, ask for advice, and learn more about the world around them including your products and services. Join this session to learn how early adopters are driving performance with Quora Ads.
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
VP, Strategic Partnerships, SpotX
SVP & GM, Global Programmatic Revenue, CBS Interactive
EVP, Sales Research & Insights, FOX Networks
EVP, National Advertising Sales & Strategy, Crackle Plus
Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with Jimmy Fallon and played herself on This Is Us. In an interview recorded for a special episode of NPR’s Pop Culture Happy Hour, Linda Holmes turns the mic on Terry Gross, interviewing the award-winning host about getting to a place of candor during an interview, how the age of personal branding has affected the way public figures tell their stories, how her interview approach has evolved through her career, the role public media plays in people’s lives today and more.
The consumer demand for customization and on-demand services has never been greater. The impact of mobile and technology on retail has shifted consumers' expectations towards their retail behaviors as well as their relationships with brands.
Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted authentic brand POVs replace the temptation to inadvertently become the shallow “marginalized corporate sponsor” of the month. Hear from Mastercard CMO Raja Rajamannar - one of the world’s most influential CMOs and current president of the WFA - and Marcus Samuelson on importance of pushing brand boundaries into unchartered territories to make connections that matter.
Award-Winning Chef, Restaurateur, Author, Red Rooster Harlem
Chief Marketing & Communications Officer, Mastercard
A basic crash course on Generation Z: who are we, why are we different (especially compared to those Millennials), what statistics are most relevant to underscore our differences, and how do our values manifest. A presentation of trends/communication tactics: finstas, memes, Facebook groups, vernacular, and beyond.
In an age when consumers value and seek experience, the need for brands to think creatively about how they deliver relevant experiences while growing is paramount. This session, Ed Pilkington, chief marketing & innovation officer, Diageo North America, talks about some of the big trends shaping the drinks industry and how the industry is well placed to succeed in a world where experience, convenience and quality over quantity, matter more than ever.
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?
In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
SVP, Government Relations, 4A's
Partner, Venable LLP
Global VP of Emerging Technologies, GroupM
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
Eric T. Austin
Associate Brand Director, Global Media Innovation, P&G
ECD, 72 & Sunny, Saturday Morning
Co-Founder, SATURDAY MORNING & Founder,, Kin
Every brand has a story. But in order to break through the noise, they have to be creative about how, and, where they choose to tell it. Chas Edwards (Pop-Up Magazine Productions) and Cecelia Cox (Google) discuss how Google's advertising campaigns find new life on the Pop-Up Magazine stage. Hear from the perspective of the publisher and the brand on the value of "live" advertising. This will touch on the rising trend of "live" events and journalism, the importance of ephemeral storytelling in our 24/7 news cycle, and more.
With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.
SVP & GM of North America, InMobi
Head of Addressable Media and Technology, The Hershey Company
Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
VP, Head of Advertising Platforms, Hulu
Senior Advertising Reporter, Business Insider
SVP, US Head of Investment, Carat Media
Marketing is going through a dramatic shift - more complexity, more channels, more content, more budget and more accountability. The shifts have complicated the user journey and raised the bar for marketers to deliver exceptional and cohesive content experiences across all channels. Similarly, an explosion of martech tools has resulted in a myriad of software solutions for marketers. What hasn’t changed is the need for marketing organizations to work as a team towards this higher standard for success.
Explore trends in teams, processes and technology that address the fundamental issue of how we work as marketers to create a more integrated marketing function. Learn best practices across the perspective of a brand, agency and software vendor on how the industry is unlocking their potential to be the strategic and creative growth engine for their brands.
Retail brands the world over are reinventing what it looks like to shop, far beyond the much-discussed physical and digital divide. From big box to burgeoning D2C brands, retailers who are thriving in the e-commerce age are building strong communities and imaginative experiences across customer touch points. Join SHOWFIELDS' Katie Hunt and VMLY&R's Charlie Wade as they explore the strategies that today's top marketers are using to flip the script on retail.
Group Director, Head of New York Commerce, VMLY&R
Co-Founder and Chief Revenue Officer, SHOWFIELDS
With the clutter and noise at an all time high, it's time to reimagine creativity to reinvent advertising. But, what’s the path forward? Hear from four perspectives at the forefront of creativity, and how the industry can embrace the worlds of content, entertainment, comedy, art and design to push the envelope and discover the new sounds and shapes of "advertising".
Founder & Chief Creative Officer, Boudica
Chairman, CEO, RadicalMedia
Marc S. Pritchard
Chief Brand Officer, Procter & Gamble (P&G)
The media environment is no longer a linear model, but rather a decentralized, dynamic matrix that demands new ways of thinking. This session will focus on how certain collaborative models can streamline overall brand strategy and create a seamless consumer experience in a multichannel marketing world.
Executive VP of Product and Market Strategy, Quad
Head of Americas Sales, Adobe Experience Platform/Adobe Audience Manager, Adobe
A New Majority is forming in America. By Census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
EVP & Chief Revenue Officer, TVSquared
Senior Vice President, Business Development, Sports & Automotive, NBCU
EVP MD, National Media Client Services, Nielsen
VP Operations, New York Interconnect
VP Advanced TV Data & Research, NCC Media
The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent.
With significant changes to regulation on the horizon, both at home and globally, and uncertainty around the future of third-party cookies in browsers, not to mention ambiguity around opt-ins and digital transparency, how can the industry move forward? Will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer…or will it spell serious trouble for the future of digital media?
Industry leaders take the stage to discuss browser changes, the possible end of the cookie and legitimate interest, DigiTrust futures, consent frameworks, and the potential impact of the upcoming CCPA.
Senior Editor, AdExchanger
Director of Product, Data, IAB Tech Lab
Vice President and Managing Director, Data Center of Excellence, IAB
GM & VP Product Management, Neustar IDMP, Neustar
Product Manager, MediaMath
SVP & GM, Global Programmatic Revenue, CBS Interactive
Emerging female talent takes center stage as we honor rising stars of our industry. Featuring a headline performance with four time Grammy winners and the best-selling female group in American history, TLC.
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.