Reserve a Seat for AW New York

Your Step-by-Step Guide

Super Delegate pass holders are provided the opportunity to reserve a seat for up to six seminars per day in stages 1, 3, 4, 5, 7, 8, 9, 10, 11, & 13.

The Seminar Reservation Period is Thursday, Sept. 5th, 12:00 PM through Tuesday, Sept. 17th, 5:00 PM EDT.

How to Reserve Your Seat


Log in to Your Account

If you already have your Super Delegate pass, log in on the top right of this page to unlock the reserved seat functionality in the online schedule.

If you have not purchased your Super Delegate Pass and need to do so, create an account, or log in with an existing account during the purchase process.


Reserve Your Seats

Between Sept. 5th 12pm EDT and Sept. 17th 5pm EDT, Seminars and Workshops that are eligible for reserve-a-seat will become available in the online schedule.

Note: You must be logged in with the account associated with your pass to see the Reserve-a-Seat buttons.

Navigate our online schedule and select the seminars you would like to reserve a seat in.

You may reserve a maximum of six seminars per day. You may return at any time during the reservation period to make updates and changes to your reserve choices.

A live count of your reserve choices will be displayed in the blue "My Advertising Week" box in the lower right of your screen.

You may Bookmark events to help with your personal scheduling, but please note that bookmarking a session will not reserve your seat. Bookmarks are for organizational purposes only.

After the reservation period closes on Sept. 17th, you will no longer be able to reserve seats or make changes to your selections. There are no refunds or exchanges, so make sure that you have made your selections prior to the deadline.

You will receive a confirmation email after the reservation period closes confirming your Reserve-a-Seat selectons. Note that you may still attend any other session at Advertising Week with your pass via the General Admission queue, on a first-come, first-served basis. Your reserved seat selections will be displayed in your "My Advertising Week" online and via our feature-rich, mobile App.



Attend Advertising Week New York

Inside our main venue at the AMC Lincoln Square 13, please join the Fast Track line reserved for Platinum and Reserved Seat Ticket Holders for those sessions for which you have reserved a seat. Look for direction signage inside the threatre or ask any of our theater staff. Make sure to arrive at least 5 minutes prior to the posted seminar start time to maintain your reservation. Reserved seats will be released to the General Admission queue, at an approximate 5 minute cut off.

Be sure to have your Super Delegate Pass with you, as this will be the only way to gain entry into the theatre.

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