TV Data Initiative

The TV Data Initiative is a new consortium focused on working collaboratively with the industry to explore the use and application of data across the advanced TV ecosystem. Launched in April 2021, the members of the Initiative – Blockgraph, DISH Media, Eyeota, MadHive, Magnite, TransUnion and Tru Optik, TVSquared and VideoAmp – are working to review the various challenges and opportunities presented to the buy- and sell-sides of the industry, looking for practical steps that could be taken to support the growth and development of the market, while respecting and protecting consumer data and privacy.