Advertising Week is excited to announce that we’ve forged a global partnership with Laugh Out Loud (LOL), the comedy brand and entertainment company founded by Kevin Hart. The multi-year alliance will expand LOL’s Comedy in Color global standup program outside of North America, launch a new B2B podcast focused on comedy and culture, create a new LOL-branded content studio, and deliver LOL talent to the AW stages across the globe. We’re also thrilled that LOL Founder Kevin Hart will keynote Advertising Week New York this October. The AW/LOL partnership will also premiere in London (AWEurope), Johannesburg (AWAfrica) and Sydney (AWAPAC) in 2020.
"Comedy has always been on our front burner. We’re excited to partner with LOL on this global alliance in 2020 to expand our comedy footprint and extend what we are doing to advance the ball on diversity and inclusion from top to bottom across our industry. We can’t wait to welcome Kevin Hart and Steve Harvey, two of the biggest comedy superstars on the planet, to the Advertising Week stages," -Advertising Week Global CEO, Matt Scheckner.
About Laugh Out Loud:
Laugh Out Loud is a comedy brand and multi-platform entertainment company founded by the world’s top comedian Kevin Hart. Through comedy in color, LOL unites a diverse, global audience around an essential connective tissue: LAUGHTER. From stand-up legends to the next generation of comedic talent, Hart and LOL curate comedy’s boldest voices to produce original scripted and unscripted series, stand-up specials, live broadcasts and experiential activations. To Laugh Out Loud, Hart brings the groundbreaking social strategy that earned him 100 million+ followers, sold out 2018's biggest comedy tour in the world, and continues to break box office records. For more, visit LaughOutLoud.com
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