Data allows us to pinpoint who our consumers are and how we can target that specific market. It enables agencies, brands, and creatives to dive into the depths of analytics and explore how they’re able to reach their audience. However, there's still always something new to learn with data in our world that’s constantly evolving. The Data Track, presented by Acxiom, will take place on September 27th, at #AWNewYork in 2017.
- Starting off with Daily Debate: Creatives Take On Analysts, engage in a conversation about the rich data debate: if your brand messages aren’t creative and compelling, will customers be influenced enough to buy your products? And doesn't creativity drive the need to innovate and find new ways to collect the data?
- Join a panel discussion in, The Current State of Play in Data-Driven Advertising, presented by Acxiom, about all three sides of data in advertising: the good, the bad, and the ugly.
- Engage in a panel discussion with the best leaders in audience measurement as they weigh the opportunities and challenges in today's data ecosystem in Measuring Up.
- In Realizing the Full Potential of Audience Targeting, presented by comScore with Chris Wilson and Adam Lowy, learn and explore the growing trends and opportunities to effectively reach your consumers with advertising and content.
- Discover the keys to making your consumer messages relevant and personalized with eBay’s Bridget Davies, VP & GM of Advertising, at Moving from Device-Centric Targeting to People-Based Messaging, presented by eBay.
- Keeping the Creative Spark Alive in a Data Driven World, presented by Media iQ, dives into how creative strategies and execution will help you keep up in today’s ever-changing world of data.
- How can data help create the most effective messages? In If You Can Predict Your Customer's Future, What Will it Mean for Marketers?, our panelists will discuss how demographics, customized campaigns, and sales leads all play a role in predicting your customer’s future with predictive analytics.
- Join CMO of Shutterstock Jeff Weiser lead a conversation discussing actionable approaches to handling data and technology to drive ultimate optimization.
- In How Location Data is Transforming Advertising, presented by DPAA, learn how to follow your consumers, create cohorts, and know where your consumer will go next with location data and digital out of home.
- Rick Gomez, EVP and CMO of Target and Tim Kendall, President of Pintrest join forces in Redefining The Shopping Experience & Marketing Through Visual Technology discuss how they are using visual technology and unique consumer insights to redefine the shopping experience and new and exciting ways they plan to market to guests in the future.
