Story Crafters


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DISCOVER: STORY CRAFTERS


The craft of storytelling remains at the core of the industry regardless of technology advancements and analytical achievements. Experience four days of programming with dedicated full day tracks on Creative Storytelling, Influence, Video, presented by Tubi, and Future of Content. Leave bursting with creativity and fresh ideas.

Speakers

Tracks

Monday 9/23: CREATIVE STORYTELLING



People relate to the world through stories, but how have technology and data impacted the ancient art? The Storytelling Track explores all methods of storytelling, from the newsroom to the film studio, and how brands can monetize content and use social platforms to reach consumers in a more human way.

Tuesday 9/24: INFLUENCE



Influencers wield an inordinate amount of power. They are tastemakers, style makers, news creators, and their own channels. Consumers choose who they want to follow, but what are the tactics and plays that have been proven to win?

Wednesday 9/25: VIDEO, PRESENTED BY TUBI



The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.

Thursday 9/26: FUTURE OF CONTENT



Content is and remains, king. This tried and tested mantra points to the long and short, that people consume more content than they ever have. The Future of Content track will show you a range of speakers using it to their advantage.

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