Story Crafters


Learn more about attending Advertising Week


DISCOVER: STORY CRAFTERS


The craft of storytelling remains at the core of the industry regardless of technology advancements and analytical achievements. Experience four days of programming with dedicated full day tracks on Creative Storytelling, Influence, Video, presented by Tubi, and Future of Content. Leave bursting with creativity and fresh ideas.

Speakers

Tracks

Monday 9/23: CREATIVE STORYTELLING



People relate to the world through stories, but how have technology and data impacted the ancient art? The Storytelling Track explores all methods of storytelling, from the newsroom to the film studio, and how brands can monetize content and use social platforms to reach consumers in a more human way.

Tuesday 9/24: INFLUENCE



IFrom tastemakers and style makers to news creators, independent channel owners, global and disruptive brands; influencers are all around us. The Influence Track explores the driving forces behind consumer decision making and the tactics and strategies brands use to influence those decisions.

Wednesday 9/25: VIDEO, PRESENTED BY TUBI



The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.

Thursday 9/26: FUTURE OF CONTENT



Content is and remains, king. This tried and tested mantra points to the long and short, that people consume more content than they ever have. The Future of Content track will show you a range of speakers using it to their advantage.

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.