The craft of storytelling remains at the core of the industry regardless of technology advancements and analytical achievements. Experience four days of programming with dedicated full day tracks on Storytelling, Video & Content, Influencer Marketing and Content Marketing. Leave bursting with creativity and fresh ideas.
People relate to the world through stories, but how have technology and data impacted the ancient art? The Storytelling Track explores all methods of storytelling, from the newsroom to the film studio, and how brands can monetize content and use social platforms to reach consumers in a more human way.
Everyone has the capability to create, stream and showcase video to the benefit of their business. But who does it best? And how are those at the very top crafting engaging experiences to shift the needle?
Influencers wield an inordinate amount of power. They are tastemakers, style makers, news creators, and their own channels. Consumers choose who they want to follow, but what are the tactics and plays that have been proven to win?
PRESENTED BY ANA
Content is and remains, king. This tried and tested mantra points to the long and short, that people consume more content than they ever have. The Content Marketing track will show you a range of speakers using it to their advantage.