Data has never been more important to the business of advertising, media & technology. We now predict consumer behavior, intention to buy products and services, and future online and offline activities. This predictive data enables brands to create a cohesive marketing system, centered around the individual consumer, making them more likely to serve them the right content within the right context. With all of this information, it’s also never been more important to guard it, to be transparent with data usage and to protect the users privacy. Get immersed in our full-day tracks focused on People-Based Marketing, presented by OpenX, Audience Attraction, presented by NY Interconnect, Experience x Science, presented by ARF, and Future of Data, presented by LiveRamp.
One-off campaigns revisited twice a year for print and TV no longer cut it. Consumers now interact with brands across a dizzying number of channels, touchpoints and devices. Each person expects personalization. No ifs, no buts. Relevancy and effectiveness is the new standard.
The number one priority for any brand is to attract an audience. But reaching audiences across different media, screens (and lifecycles) is ultra competitive. The day’s sessions will will bring together media experts (spanning top agencies, providers, brands and celebrities) to debate how to find and incentivize your customers. By sharing best practices and insights (as well as a few industry secrets), this track will help you stay fresh, relevant and engaging. Audience Attraction is the essential guide to finding your audience and engaging them with brands.
First party vs third, new regulations for privacy and the walled garden — get all your questions answered on where data is headed at the Future of Data Track, presented by LiveRamp.