Think you know how to be a good client? How to best serve your client? Or how to work together to create truly innovative and effective campaigns? Hear from leaders at brands and agencies on their view on the next evolution of the advertising agency across four dedicated full-day tracks: Collaboration Models, presented by Quad, Brand Innovation, DTC, presented by Publishers Clearing House, and Future of Creativity.
Technology, the rise of programmatic, corporate ownership and the unprecedented reliance on data has pushed the advertising world to re-evaluate the way they operate. So, what’s next, and how are agencies, production houses and consultancies working with their partners and clients to face the challenges?
Brands embracing innovation and broadening their minds to new phenomena like data-driven creative, AI, VR and other new frontiers, are seeing success. The Brand Innovation Track looks to those making the best of the available opportunities and wowing consumers in fascinating ways.
Digitally native, v-commerce brands are shaking things up. Born on social, d2c brands are bringing back OOH and TV and capturing the minds and hearts of customers everywhere. Hear direct from the direct to consumer brands at the DTC Track, presented by Publishers Clearing House.
Few would deny that creativity is still the root of this business, and many would agree it’s the most important ingredient. Hear about creative tactics, successful leadership styles of creative agencies, and about the future of the creative business.