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CTV and Retail Media: How They are Working Together to Drive Results for Brands
With CTV ad spend projected to reach $25 billion this year, it is the fastest-growing video platform. Retail Media Networks increasingly intertwine with CTV, presenting a tremendous and growing opportunity for advertisers. In this discussion, you’ll see how marketers are using CTV to create a unified campaign that offers increased scale, engagement, precision and a premium environment on the biggest screen in the home.
Speakers
Key Takeaways
- How CTV and retail media work together to deliver advertisers scale and precision.
- Ways to effectively integrate CTV and retail media buying for a holistic campaign.
- Real-world examples of how brands are putting this into practice.
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