Advanced Advertising in the Era of ‘Every’ Screen


Key Takeaways

  1. How enabling access to automation, consistent measurement and scaled inventory is table stakes as we advance the addressable industry
  2. Where have we made progress and where are there pitfalls in today’s addressable landscape?
  3. Why addressable TV and emerging channels like CTV are complementary, not either-or, and how buyers should be approaching them strategically
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