The Big Picture: Preparing for the Converged Future of TV + Video


Key Takeaways

  1. How to reach an advertiser’s entire audience, even cord-cutters and cord-nevers
  2. How to understand where an advertiser’s efforts in linear TV, CTV, and digital video overlap
  3. The main creative, delivery, and measurement constraints and where they exist
  4. How to effectively compare digital TV to other digital channels—on targeting, measurement, ROAS/affordability, and more
  5. What to look for in a partner to execute digital campaigns in the new converged TV+Video market
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