Across digital channels, a new kind of shopping experience driven by communities is taking hold. Every day people are sharing entertaining content that features brands and products they love, sparking shopping trends and driving cultural conversations around products new and old alike. We've seen how this unique form of product discovery can clear shelves, and how it empowers brands to engage their communities in an authentic way.
What does the rise of community commerce mean for brands, and how can they unlock the power of this emerging shopping culture?
Join TikTok's Blake Chandlee in this fireside with Publicis Groupe's Amy Lanzi as they decode the impact of community-driven commerce, reveal consumer and industry insights, and share tips for how marketers can embrace this cultural movement.