Enhancing Customer Experience with Cross-Screen Measurement & Data Collaboration


Key Takeaways

  1. Grow addressability across all video and TV environments by creating new and high-value first-party audiences, including the data of key buy- and sell-side partners
  2. Participate in a balanced collaboration ecosystem, where both buy- and sell-side companies manage their own set of features and controls
  3. Overcome historic silos between linear, digital video and CTV to measure holistically and at pace with modern viewing habits for the first time
Presented by

Related Sessions