Social Media Advertising Strategies for Top Challenger and Leading Brands


Key Takeaways

  1. Track and predict pre-click buying intent during the awareness and consideration stages.
  2. Measure engagement rate and positive consumer net sentiment to correlate top- and mid-funnel activity with bottom-funnel purchase metrics.
  3. Optimize their brand impact by finding the right balance between data and creative “spark,” and drive creative strategies to elicit the type of engagement that leads to a higher conversion rate.
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