CPG Brands' Secret to Sonic Success


Key Takeaways

  1. In an audio-first world, brands who invest in sonic increase their opportunity to connect with consumers wherever they are.
  2. We now have the ability to measure for audio impact and sonic brand resonance, helping brands create enduring emotional relationships with consumers.
  3. Music and sound are the best ways to connect brand to culture — Doritos elevated this with a bold, disruptive creative concept that effectively reaches consumers across any media platform.
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