Brand mascots — we know ‘em, we love ‘em and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.
Speakers
Key Takeaways
- Learn how to build your brand mascot’s online persona.
- Identify what makes a compelling brand mascot or representative.
- Find best practices for leveraging your brand mascot’s digital presence.
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