Getting Ready For What’s Next in Video


Key Takeaways

  1. The shopping journey has been redefined, as users turn to more places like video to get inspired and feel confident in their purchases.
  2. CtV is TV. Turning to a mix of popular and personal content, in engaged and lean-back moments, viewers may have changed how they watch, but what they watch isn't all that different.
  3. Brands are seeing real results when they invest in budding formats like live commerce, and tried-and-true approaches like reaching audiences en masse on the big screen.
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