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Advertising Week x TikTok Lunch

Speakers

Key Takeaways

  1. With a fragmented path to purchase, trying to understand the impact from individual measurement systems has become much more difficult
  2. Having a full view of your performance gives you the full funnel impact of your ads
  3. There's no one-size-fits-all solution to achieving campaign performance success, it's about what works for you!
Presented by
TikTok