Creator Commerce: Authenticity Meets Performance Rigor


Key Takeaways

  1. Creative is the new performance lever in advertising.
  2. UGC and Short Form Video delivers more engagement and higher ROAS than traditional creative so marketers have increasingly embraced working with creators. Creator content lends an air of authenticity and helps drive sales.
  3. In a TikTok-like explosion, marketers need new types of content and must embrace creative technology to help scale this type of creative across social efficiently.
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