Unlocking Attention to Drive Short-Term and Long-Term Impact

Speakers

Key Takeaways

  1. Understand the value and construct of attention metrics.
  2. Learn about the proprietary attention study OMD and Snap Inc. implemented for Bacardi.
  3. Hear from Dr. Karen Nelson-Field — a leader in attention research — to understand how attention can be evaluated for highly immersive environments.
Presented by
OMD

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