Driving TV Performance in a Fragmented Landscape with the Household


Key Takeaways

  1. How the rise of CTV and importance of the household accounts for the changing media consumption patterns today
  2. Why targeting and measurement in cookieless environments, like CTV, need an identifier that’s focused on the household instead of the individual
  3. How the Viant Household ID can tie CTV and other cookieless browsers to respective conversions across devices like mobile and laptop
  4. Future considerations, including how to bring programmatic linear TV into the addressable conversation
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