Talk Politics to Me – Why Every Brand Today Needs a Dose of Political Know-How

Speakers

Key Takeaways

  1. How is advertising effectiveness impacted by political media? From where the biggest spend is occurring, to the messaging in play, to the impact on consumer sentiment, we’re digging into media strategy during a hot political season, for all brands.
  2. Does political messaging really change consumer sentiment? We’re talking about how brands can engage meaningfully and relevantly with consumers, amidst political issues and advocacy campaigns, to get at the heart of what consumers really need during this
  3. Can you be an a-political brand today? We’ll talk about the risks, the rewards and the path forward for brands.
Presented by
Stagwell

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