Why Transparency is the Key to the Programmatic Revolution


Key Takeaways

  1. How full transparency in privacy, measurement, supply path and brand safety are more important than ever for marketers
  2. How vital transparency is when it comes to privacy, data transparency and control for consumers
  3. Why improving measurement and transparency as the advertising industry heads towards a cookie-less future is critical for success
  4. How to overcome the current landscape and navigate the challenges of brand safety in a programmatic environment
  5. How we need to have transparency into the programmatic supply chain for marketers to better understand what they are buying is efficient, do partners in supply path bring value to the transaction and where their brand is showing up
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