It's All TV

Speakers

Key Takeaways

  1. Holistic strategies: One campaign, multiple platforms, centralized reporting
  2. Consumer benefits: How does reach and frequency change cross-platform/how do we really define an ideal R&F
  3. How the way TV is bought is creating waste, inefficiencies and a poor consumer experience
  4. What leading brands and agencies are doing to lean in to new data, technologies, and planning to create the future of TV planning and buying.
Presented by

Related Sessions