It's All TV


Key Takeaways

  1. Holistic strategies: One campaign, multiple platforms, centralized reporting
  2. Consumer benefits: How does reach and frequency change cross-platform/how do we really define an ideal R&F
  3. How the way TV is bought is creating waste, inefficiencies and a poor consumer experience
  4. What leading brands and agencies are doing to lean in to new data, technologies, and planning to create the future of TV planning and buying.
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