Consumers are actively moving away from most forms of advertising, and moving toward experiential. What is experiential? Simply put: Live storytelling in all forms on all platforms. Why does it matter? Experiences are the most powerful way to connect people through live narrative, to elicit emotions, to engage all five senses — they are also big business. Experiential as an industry also attracts the most visionary creatives, from artists to architects, curators to creative directors, marketing pros to technologists.
Creative and brand leaders across the industry will unpack the art, science and impact of experiential — through stories of their own.
A conversation hosted by XP Land, with execs from Sephora, AREA15, Netflix and experiential visionaries.