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WTF is in the Bid Stream Right Now & What Will Prepare You for a Cookieless 2023

Speakers

Key Takeaways

  1. What are the different identifiers at scale within the bid stream today
  2. How to manage omni-channel campaigns without cookies - what are the current solutions on the table, and which will help set your campaigns up for success
  3. How the household provides true measurement and can help overcome the challenges of targeting with precision without third-party cookies
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