Impressions Aren’t Created Equal: What You Oughta Know About Video Measurement

Speakers

Key Takeaways

  1. You'll learn the factors that deliver out-sized advertising impact at each phase of the purchase process, from driving awareness down to sales.
  2. We'll equip you with the metrics that matter to better assess your campaign's performance and understand how the various video plan elements are contributing to success.
  3. We will discuss the real-world solutions marketers are employing to ensure these varying levels of impact are accounted for when "rolling up" video impressions in their measurement.
Presented by
VAB
Impressions Aren’t Created Equal: What You Oughta Know About Video Measurement

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