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The Future of TV Measurement: A Fireside Chat with Samba TV CEO and Co-Founder Ashwin Navin
The Global President of Advertising Week, Ruth Mortimer, sits down with Samba TV CEO and Co-Founder Ashwin Navin for a live executive interview on the multi currency world and what it means for the $80B TV market, plus what to expect at next year's Upfronts and more.
Speakers
Key Takeaways
- Learn about the latest innovations in TV measurement and how to leverage these tools heading into the new year
- Gain a deeper understanding of how the adoption of multi currencies is impacting the industry and why marketers are making the shift
- Find out what to expect from the 2023 Upfronts and how advertisers can incorporate a more flexible, holistic approach to planning
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